Digital Marketing Executive

Giambrone & Partners LLP is an alternative business structure (ABS) authorised and regulated by the BSB. The firm’s major strength is its comprehensive expertise in a range of cross-border matters, both contentious and non-contentious.

The firm has an ambitious expansion plan for the next five years and we are seeking an exceptional individual to join the team who can support and contribute to the firm’s growth.

Giambrone is seeking a Digital Marketing Executive to support the firm’s rapid expansion into UK. We are looking for a strategic, creative and results-oriented marketeer to join our London-based team. This is a multifaceted role, requiring mid to senior level omnichannel digital expertise. You will be responsible for driving new client acquisition and improving retention, by overseeing omnichannel marketing strategies aimed at generating new leads, growing brand awareness and driving perception change among key customer segments.

Applicants will be required to have a minimum of three years experience, preferably within the legal, professional services or B2B sectors. They will possess strong written and oral communication skills, be able to multi-task and effectively manage internal and external stakeholders.

Key Accountabilities

• Strategy: Develop long-term digital marketing roadmap, setting SMART departmental objectives aligned with firm-wide business objectives.
• Campaign Planning: Oversee annual digital marketing plan and campaign roll-out, including media buying and planning. Optimise reporting on agreed KPIs to all levels of the business.
• Lead Acquisition: drive growth by generating new leads through paid channels mapping our user journeys and being responsible for the entire path-to-conversion process.
• Email Marketing: develop email marketing strategy for all business verticals. Implement a digital automation plan to deliver personalised content to defined customer segments.  
• Digital Brand Management: Adapt brand guidelines and tone of voice to online channels acting as brand champion across the firm to ensure identity is adhered to across all digital platforms

General Accountabilities

• Participate in firm-wide, local, departmental or practice group projects as and when they arise.
• Champion the latest innovations in digital marketing, acting as a digital ambassador across the firm and encouraging a culture of experimentation and test and learn. 
• On occasions, be available to undertake weekend or evening work commitments such as participating at networking events and conferences.
• Undertake any other duties commensurate with the post’s level of responsibility that fall under the general scope of the role.

Qualifications and Experience/Skills

• Experience in planning and delivering integrated marketing campaigns across the full marketing mix
• Relevant digital marketing qualification combined with minimum of three years’ experience preferably in B2B, legal/professional services sectors.
• Solid understanding of sales funnel and the implementation across digital
• Significant experience managing and developing website(s) and associated digital marketing programmes;
• Data literate, able to review/assess/make recommendations as a result of analysis
• Proficiency in Google Analytics and/or Google Data Studio and other digital measurement tools.
• Knowledge of current data protection legislation and GDPR guidelines.
• Ability to research, prepare, justify and present digital marketing proposals to senior management
• Agency management experience (UI/UX, design & build, PPC/SEO, Creative, Media Planning)

Skills and behaviours:

• Strong attention to detail
• Numerate
• Ability to work under pressure and meet deadlines
• Personally efficient and well organised
• Ability to work as part of a team but also independently and use own initiative
• Excellent communication skills, both written and spoken
• Self-motivated
• Fully computer literate

Hours: Full-time (minimum of 40 per week)

Salary: Based on Experience

Start date: To be agreed

CV and cover email to: recruitmentuk@giambronelaw.com